The aim of this course is to ensure that students learn the entrepreneurial process and how to manage this process. Students will have an understanding of entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing.
Course Content
This course contains; Entrepreneurship General Concepts,Business Idea and Canvas matrix
,Creativity and Innovation ,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Designing a business plan and Developing a solid strategical plan,Forms of Business Ownership,Marketing plan for the startup,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
5.Comprehend to prepeare a business plan
16, 5, 9
E
1. Apply effective written and verbal communication skills in the business world.
16, 5, 9
E
2. Analyze the global and local business environment.
16, 5, 9
E
3. Use critical thinking skills in the business world
16, 5, 9
E
4. Apprehend the terms resources, human power and process management.
16, 5, 9
E
6. Apprehend the internal and external factors that assess business opportunities.
Designing a business plan and Developing a solid strategical plan
readng related section from textbook
9
Forms of Business Ownership
readng related section from textbook
10
Marketing plan for the startup
readng related section from textbook
11
Business Plan Group Presentations
teamwork
12
Business Plan Group Presentations
teamwork
13
Business Plan Group Presentations
teamwork
14
Business Plan Group Presentations
teamwork
Resources
1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017
2. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018
Lecture notes
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
2
50
100
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
1
1
General Exam
1
1
1
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
144
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(144/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
ENTREPRENEURSHIP
-
Spring Semester
2+1
2,5
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Prof.Dr. Ayşen AKYÜZ
Name of Lecturer(s)
Prof.Dr. Ayşen AKYÜZ
Assistant(s)
Aim
The aim of this course is to ensure that students learn the entrepreneurial process and how to manage this process. Students will have an understanding of entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing.
Course Content
This course contains; Entrepreneurship General Concepts,Business Idea and Canvas matrix
,Creativity and Innovation ,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Designing a business plan and Developing a solid strategical plan,Forms of Business Ownership,Marketing plan for the startup,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
5.Comprehend to prepeare a business plan
16, 5, 9
E
1. Apply effective written and verbal communication skills in the business world.
16, 5, 9
E
2. Analyze the global and local business environment.
16, 5, 9
E
3. Use critical thinking skills in the business world
16, 5, 9
E
4. Apprehend the terms resources, human power and process management.
16, 5, 9
E
6. Apprehend the internal and external factors that assess business opportunities.
Designing a business plan and Developing a solid strategical plan
readng related section from textbook
9
Forms of Business Ownership
readng related section from textbook
10
Marketing plan for the startup
readng related section from textbook
11
Business Plan Group Presentations
teamwork
12
Business Plan Group Presentations
teamwork
13
Business Plan Group Presentations
teamwork
14
Business Plan Group Presentations
teamwork
Resources
1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017
2. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018
Lecture notes
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.