Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| REPUTATION MANAGEMENT | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa ELCİL |
| Aim | The aim of this course is understanding the importance of reputation management in terms of strategic corporate communication operations; and emphasizing the importance of image, corporate identity, corporate culture, social responsibility, brand value, crisis communication, perception management and leadership in this context. |
| Course Content | This course contains; Concept of reputation, reasons for appearance and importance ,Reputation components,Corporate value of reputation management ,Corporate image and reputation relation ,Corporate identity and corporate culture ,Social responsibility and social benefit ,Creating brand value ,Leadership role in managing reputation ,Crisis communication and protection of reputation ,Perception management ,The reputation of managing corporate communication ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| At the end of this course, the student will; 1. Understand the importance of reputation management in public relations. 2. Know the elements of reputation. 3. Adapt the importance of leadership, corporate identity and social responsibility operations in directing the reputation. 4. Understand the importance of crisis management in sustaining the reputation. 5. Experience the strategic corporate communication management and reputation relation. | 13, 19, 9 | A, E |
| Teaching Methods: | 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Concept of reputation, reasons for appearance and importance | Lecture notes |
| 2 | Reputation components | Lecture notes |
| 3 | Corporate value of reputation management | Lecture notes |
| 4 | Corporate image and reputation relation | Lecture notes |
| 5 | Corporate identity and corporate culture | Lecture notes |
| 6 | Social responsibility and social benefit | Lecture notes |
| 7 | Creating brand value | Lecture notes |
| 8 | Leadership role in managing reputation | Lecture notes, homework |
| 9 | Crisis communication and protection of reputation | Lecture notes, homework |
| 10 | Perception management | Lecture notes, homework |
| 11 | The reputation of managing corporate communication | Lecture notes, homework |
| 12 | Practices compiled from sectoral case studies | Research |
| 13 | Practices compiled from sectoral case studies | Research |
| 14 | Practices compiled from sectoral case studies | Research |
| Resources |
| 1. Yılmaz ARGÜDEN, “İtibar Yönetimi” İtibar Yönetimi, ARGE Danışmanlık Yayınları. 2. İrfan ERDOĞAN, Teori ve Pratikte Halkla İlişkiler, Erk Yayınları, Ankara - 2006 3. James E. GRUNIG, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar-Editör:Serra Görpe), Tribeca İletişim-Danışmanlık, Rota Yayınları, İstanbul- 2005 4. Salim KADIBEŞEGİL, İtibar Yönetimi, MediaCat Yayınları, 2. Baskı, İstanbul - 2006 5. Filiz BALTA PELTEKOĞLU, Halkla İlişkiler Nedir? 5. Baskı, Beta Basım-Yayım, İstanbul- 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 5 | 70 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 12 | 12 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| REPUTATION MANAGEMENT | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa ELCİL |
| Aim | The aim of this course is understanding the importance of reputation management in terms of strategic corporate communication operations; and emphasizing the importance of image, corporate identity, corporate culture, social responsibility, brand value, crisis communication, perception management and leadership in this context. |
| Course Content | This course contains; Concept of reputation, reasons for appearance and importance ,Reputation components,Corporate value of reputation management ,Corporate image and reputation relation ,Corporate identity and corporate culture ,Social responsibility and social benefit ,Creating brand value ,Leadership role in managing reputation ,Crisis communication and protection of reputation ,Perception management ,The reputation of managing corporate communication ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| At the end of this course, the student will; 1. Understand the importance of reputation management in public relations. 2. Know the elements of reputation. 3. Adapt the importance of leadership, corporate identity and social responsibility operations in directing the reputation. 4. Understand the importance of crisis management in sustaining the reputation. 5. Experience the strategic corporate communication management and reputation relation. | 13, 19, 9 | A, E |
| Teaching Methods: | 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Concept of reputation, reasons for appearance and importance | Lecture notes |
| 2 | Reputation components | Lecture notes |
| 3 | Corporate value of reputation management | Lecture notes |
| 4 | Corporate image and reputation relation | Lecture notes |
| 5 | Corporate identity and corporate culture | Lecture notes |
| 6 | Social responsibility and social benefit | Lecture notes |
| 7 | Creating brand value | Lecture notes |
| 8 | Leadership role in managing reputation | Lecture notes, homework |
| 9 | Crisis communication and protection of reputation | Lecture notes, homework |
| 10 | Perception management | Lecture notes, homework |
| 11 | The reputation of managing corporate communication | Lecture notes, homework |
| 12 | Practices compiled from sectoral case studies | Research |
| 13 | Practices compiled from sectoral case studies | Research |
| 14 | Practices compiled from sectoral case studies | Research |
| Resources |
| 1. Yılmaz ARGÜDEN, “İtibar Yönetimi” İtibar Yönetimi, ARGE Danışmanlık Yayınları. 2. İrfan ERDOĞAN, Teori ve Pratikte Halkla İlişkiler, Erk Yayınları, Ankara - 2006 3. James E. GRUNIG, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar-Editör:Serra Görpe), Tribeca İletişim-Danışmanlık, Rota Yayınları, İstanbul- 2005 4. Salim KADIBEŞEGİL, İtibar Yönetimi, MediaCat Yayınları, 2. Baskı, İstanbul - 2006 5. Filiz BALTA PELTEKOĞLU, Halkla İlişkiler Nedir? 5. Baskı, Beta Basım-Yayım, İstanbul- 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |