Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH TOURISM MARKETING | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Asst. Prof. Dr. Gabriela Oana OLARU |
| Aim | The purpose of this course is to give the students opportunity to learn medical tourism concepts, study the development of medical tourism, be able to make a health tourism sector assessment and analyze health tourism in the Turkey and all around the world. |
| Course Content | This course contains; Concept of tourism and definition,Health Tourism Marketing,Health Tourism Industry,Treatment Process,Customer Expectations in Health Tourism,Quality, Safety and Risk in Health Tourism,Legal and Ethical Issues in Health Tourism,Health Tourism in Economic, Social and Institutional Aspects,Health Tourism in Turkey- student presentations,Health Tourism in the world- student presentations,Health Tourism in the world : Marketing Strategies- student presentations,Health Tourism in the world : Marketing Strategies- student presentations,Health Tourism in the World : Marketing Strategies- student presentations,Health Tourism in the World : Marketing Strategies- student presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understand the practices of medical tourism around the world. | 10, 5, 6, 9 | A |
| Possess knowledge about marketing strategies in healthcare tourism. | 10, 13, 9 | A, E |
| Gain information about patient expectations within the scope of health tourism. | 10, 6, 9 | A, E |
| Have information about service delivery within the scope of health tourism. | 10, 16, 4, 9 | A, E |
| Gain information about health tourism practices in Turkey. | 10, 16, 4, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Concept of tourism and definition | Reading the relevant topic from the source book. |
| 2 | Health Tourism Marketing | Reading the relevant topic from the source book. |
| 3 | Health Tourism Industry | Reading the relevant topic from the source book. |
| 4 | Treatment Process | Reading the relevant topic from the source book. |
| 5 | Customer Expectations in Health Tourism | Reading the relevant topic from the source book. |
| 6 | Quality, Safety and Risk in Health Tourism | Reading the relevant topic from the source book. |
| 7 | Legal and Ethical Issues in Health Tourism | Reading the relevant topic from the source book. |
| 8 | Health Tourism in Economic, Social and Institutional Aspects | Reading the relevant topic from the source book. |
| 9 | Health Tourism in Turkey- student presentations | Reading the report on the subject. |
| 10 | Health Tourism in the world- student presentations | Preparation of research presentation. |
| 11 | Health Tourism in the world : Marketing Strategies- student presentations | Preparation of research presentation. |
| 12 | Health Tourism in the world : Marketing Strategies- student presentations | Preparation of research presentation. |
| 13 | Health Tourism in the World : Marketing Strategies- student presentations | Preparation of research presentation. |
| 14 | Health Tourism in the World : Marketing Strategies- student presentations | Preparation of research presentation. |
| Resources |
| 1.Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği, Dünya’ da ve Türkiye’ de Sağlık Turizmi-2010 Durum Tespit Raporu ve Çözüm Önerileri 2.Hall, M. Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility. Taylor & Francis, Inc. 2012. 3.Hodges, J.R., et al. Risks and Challenges in Medical Tourism: Understanding the Dynamics of the Global Market for Health Services. Greenwood Publishing Group, Incorporated. 2012. 4.Lunt, N., et al. Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review. OECD. http://www.oecd.org/health/healthpoliciesanddata/48723982.pdf |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 6 | 8 | 48 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH TOURISM MARKETING | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Asst. Prof. Dr. Gabriela Oana OLARU |
| Aim | The purpose of this course is to give the students opportunity to learn medical tourism concepts, study the development of medical tourism, be able to make a health tourism sector assessment and analyze health tourism in the Turkey and all around the world. |
| Course Content | This course contains; Concept of tourism and definition,Health Tourism Marketing,Health Tourism Industry,Treatment Process,Customer Expectations in Health Tourism,Quality, Safety and Risk in Health Tourism,Legal and Ethical Issues in Health Tourism,Health Tourism in Economic, Social and Institutional Aspects,Health Tourism in Turkey- student presentations,Health Tourism in the world- student presentations,Health Tourism in the world : Marketing Strategies- student presentations,Health Tourism in the world : Marketing Strategies- student presentations,Health Tourism in the World : Marketing Strategies- student presentations,Health Tourism in the World : Marketing Strategies- student presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understand the practices of medical tourism around the world. | 10, 5, 6, 9 | A |
| Possess knowledge about marketing strategies in healthcare tourism. | 10, 13, 9 | A, E |
| Gain information about patient expectations within the scope of health tourism. | 10, 6, 9 | A, E |
| Have information about service delivery within the scope of health tourism. | 10, 16, 4, 9 | A, E |
| Gain information about health tourism practices in Turkey. | 10, 16, 4, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Concept of tourism and definition | Reading the relevant topic from the source book. |
| 2 | Health Tourism Marketing | Reading the relevant topic from the source book. |
| 3 | Health Tourism Industry | Reading the relevant topic from the source book. |
| 4 | Treatment Process | Reading the relevant topic from the source book. |
| 5 | Customer Expectations in Health Tourism | Reading the relevant topic from the source book. |
| 6 | Quality, Safety and Risk in Health Tourism | Reading the relevant topic from the source book. |
| 7 | Legal and Ethical Issues in Health Tourism | Reading the relevant topic from the source book. |
| 8 | Health Tourism in Economic, Social and Institutional Aspects | Reading the relevant topic from the source book. |
| 9 | Health Tourism in Turkey- student presentations | Reading the report on the subject. |
| 10 | Health Tourism in the world- student presentations | Preparation of research presentation. |
| 11 | Health Tourism in the world : Marketing Strategies- student presentations | Preparation of research presentation. |
| 12 | Health Tourism in the world : Marketing Strategies- student presentations | Preparation of research presentation. |
| 13 | Health Tourism in the World : Marketing Strategies- student presentations | Preparation of research presentation. |
| 14 | Health Tourism in the World : Marketing Strategies- student presentations | Preparation of research presentation. |
| Resources |
| 1.Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği, Dünya’ da ve Türkiye’ de Sağlık Turizmi-2010 Durum Tespit Raporu ve Çözüm Önerileri 2.Hall, M. Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility. Taylor & Francis, Inc. 2012. 3.Hodges, J.R., et al. Risks and Challenges in Medical Tourism: Understanding the Dynamics of the Global Market for Health Services. Greenwood Publishing Group, Incorporated. 2012. 4.Lunt, N., et al. Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review. OECD. http://www.oecd.org/health/healthpoliciesanddata/48723982.pdf |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |