Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| RETAILING | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Prof.Dr. Ayşen AKYÜZ |
| Assistant(s) | |
| Aim | This course aims to provide the student with a comprehensive view of retailing and an application of marketing concepts in retail environment. |
| Course Content | This course contains; Consumer Behavior,Introduction to Retailing,Building and Sustaining Relationships in Retailing,Strategic Planning in Retailing,Traditional Retailing and Web and Non-store Based Retailing,Information Gathering and Processing in Retailing,Site Selection,Retail Organization and Human Resource Management,Operations Management,Develop and Implement Plans,Pricing Strategies,Establishing and Maintaining a Retail Image,Promotional Strategy,Integrating and Controlling the Retail Strategy. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain the impact of retailing industry on the business world, and on individuals. | 16, 18, 9 | A |
| Describe how location decisions, vendor selections, pricing, and merchandising impact a retail operation. | 10, 13, 16, 9 | A |
| Explain how retailers use marketing communications to build a brand image and customer loyalty | 10, 13, 16, 9 | A |
| Demonstrate an understanding of how retailers develop a retail mix | 10, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | Consumer Behavior | |
| 1 | Introduction to Retailing | |
| 2 | Building and Sustaining Relationships in Retailing | |
| 3 | Strategic Planning in Retailing | |
| 4 | Traditional Retailing and Web and Non-store Based Retailing | |
| 6 | Information Gathering and Processing in Retailing | |
| 7 | Site Selection | |
| 8 | Retail Organization and Human Resource Management | |
| 9 | Operations Management | |
| 10 | Develop and Implement Plans | |
| 11 | Pricing Strategies | |
| 12 | Establishing and Maintaining a Retail Image | |
| 13 | Promotional Strategy | |
| 14 | Integrating and Controlling the Retail Strategy |
| Resources |
| Evans, J., Berman, B., Chatterjee, P. , 2018, Retail Management: International Edition, 13/E, Pearson Publication |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 15 | 30 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 25 | 25 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 142 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| RETAILING | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Prof.Dr. Ayşen AKYÜZ |
| Assistant(s) | |
| Aim | This course aims to provide the student with a comprehensive view of retailing and an application of marketing concepts in retail environment. |
| Course Content | This course contains; Consumer Behavior,Introduction to Retailing,Building and Sustaining Relationships in Retailing,Strategic Planning in Retailing,Traditional Retailing and Web and Non-store Based Retailing,Information Gathering and Processing in Retailing,Site Selection,Retail Organization and Human Resource Management,Operations Management,Develop and Implement Plans,Pricing Strategies,Establishing and Maintaining a Retail Image,Promotional Strategy,Integrating and Controlling the Retail Strategy. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain the impact of retailing industry on the business world, and on individuals. | 16, 18, 9 | A |
| Describe how location decisions, vendor selections, pricing, and merchandising impact a retail operation. | 10, 13, 16, 9 | A |
| Explain how retailers use marketing communications to build a brand image and customer loyalty | 10, 13, 16, 9 | A |
| Demonstrate an understanding of how retailers develop a retail mix | 10, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | Consumer Behavior | |
| 1 | Introduction to Retailing | |
| 2 | Building and Sustaining Relationships in Retailing | |
| 3 | Strategic Planning in Retailing | |
| 4 | Traditional Retailing and Web and Non-store Based Retailing | |
| 6 | Information Gathering and Processing in Retailing | |
| 7 | Site Selection | |
| 8 | Retail Organization and Human Resource Management | |
| 9 | Operations Management | |
| 10 | Develop and Implement Plans | |
| 11 | Pricing Strategies | |
| 12 | Establishing and Maintaining a Retail Image | |
| 13 | Promotional Strategy | |
| 14 | Integrating and Controlling the Retail Strategy |
| Resources |
| Evans, J., Berman, B., Chatterjee, P. , 2018, Retail Management: International Edition, 13/E, Pearson Publication |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |