Within the scope of the course; digital broadcast types, digital broadcast formats and the structure of production tools will be emphasized.
Course Content
This course contains; Transition from Traditional Publishing to Digital Publishing,Digital Broadcast Formats,Digital Broadcast Design,Digital Broadcast Types and Contents,Digital Broadcast Production Tools,Digital Publishing Technologies,Content Management in Digital Publishing,Content Management in Digital Publishing,Social Media and Publishing,Data Security and Copyrights,Mobile Apps and Publishing,Artificial Intelligence and Automation in Publishing,Digital Literacy and the Future of Publishing,Uygulama çalışmaları.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
It comprehensively analyzes the digital transformation of the publishing industry.
10, 3, 9
A
It supports its theoretical knowledge with applied lessons, group studies and projects.
10, 13, 16
A
Gains knowledge and skills about the digital transformation of the publishing industry.
10, 13, 9
A
Discusses the effects of digitalization on the publishing industry.
10, 16, 9
A
Have comprehensive knowledge and skills about digital publishing models and digital publishing technologies.
10, 16, 9
A
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 3: Problem Baded Learning Model, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Transition from Traditional Publishing to Digital Publishing
Reading relevant sections from relevant sources
2
Digital Broadcast Formats
Reading the relevant chapter from the relevant book
3
Digital Broadcast Design
Reading the relevant chapter from the relevant book
4
Digital Broadcast Types and Contents
Reading the relevant chapter from the relevant book
5
Digital Broadcast Production Tools
Reading the relevant chapter from the relevant book
6
Digital Publishing Technologies
Reading relevant resources from the relevant section
7
Content Management in Digital Publishing
Reading the relevant chapter from the relevant book
8
Content Management in Digital Publishing
Reading the relevant chapter from the relevant book
9
Social Media and Publishing
Reading the relevant chapter from the relevant book
10
Data Security and Copyrights
Reading the relevant chapter from the relevant book
11
Mobile Apps and Publishing
Reading the relevant chapter from the relevant book
12
Artificial Intelligence and Automation in Publishing
Reading the relevant chapter from the relevant book
13
Digital Literacy and the Future of Publishing
Reading the relevant chapter from the relevant book
14
Uygulama çalışmaları
application research
Resources
Castells, Manuel. The Rise of The Network Society. Wiley-Blackwell, 2000.
(Castells)
Castells, Manuel. Communication Power. Oxford University Press, 2013.
Albarran, A. B. (2018). The Media Economy. Routledge.
Küng, L. (2017). Strategic Management in the Media: Theory to Practice. SAGE Publications Ltd.
Picard, R. G. (2014). Digital Media and Innovation: Management and Design Strategies in Communication. SAGE Publications Ltd.
Pavlik, J. V. (2013). Media in the Digital Age. Columbia University Press.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Chadwick, A. (2013). The Hybrid Media System: Politics and Power. Oxford University Press.
Deuze, M. (2012). Media Life. Polity Press.
Doyle, G. (2015). Understanding Media Economics. SAGE Publications Ltd.
Flew, T. (2014). New Media: An Introduction. Oxford University Press.
Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton University Press.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
14
2
28
Resolution of Homework Problems and Submission as a Report
14
2
28
Term Project
1
10
10
Presentation of Project / Seminar
1
4
4
Quiz
1
2
2
Midterm Exam
1
21
21
General Exam
1
21
21
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
142
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
DIGITAL TRANSFORMATION in PUBLISHING
YMİ4213729
Spring Semester
2+1
2,5
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Başak GEZMEN
Name of Lecturer(s)
Assoc.Prof. Başak GEZMEN
Assistant(s)
Aim
Within the scope of the course; digital broadcast types, digital broadcast formats and the structure of production tools will be emphasized.
Course Content
This course contains; Transition from Traditional Publishing to Digital Publishing,Digital Broadcast Formats,Digital Broadcast Design,Digital Broadcast Types and Contents,Digital Broadcast Production Tools,Digital Publishing Technologies,Content Management in Digital Publishing,Content Management in Digital Publishing,Social Media and Publishing,Data Security and Copyrights,Mobile Apps and Publishing,Artificial Intelligence and Automation in Publishing,Digital Literacy and the Future of Publishing,Uygulama çalışmaları.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
It comprehensively analyzes the digital transformation of the publishing industry.
10, 3, 9
A
It supports its theoretical knowledge with applied lessons, group studies and projects.
10, 13, 16
A
Gains knowledge and skills about the digital transformation of the publishing industry.
10, 13, 9
A
Discusses the effects of digitalization on the publishing industry.
10, 16, 9
A
Have comprehensive knowledge and skills about digital publishing models and digital publishing technologies.
10, 16, 9
A
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 3: Problem Baded Learning Model, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Transition from Traditional Publishing to Digital Publishing
Reading relevant sections from relevant sources
2
Digital Broadcast Formats
Reading the relevant chapter from the relevant book
3
Digital Broadcast Design
Reading the relevant chapter from the relevant book
4
Digital Broadcast Types and Contents
Reading the relevant chapter from the relevant book
5
Digital Broadcast Production Tools
Reading the relevant chapter from the relevant book
6
Digital Publishing Technologies
Reading relevant resources from the relevant section
7
Content Management in Digital Publishing
Reading the relevant chapter from the relevant book
8
Content Management in Digital Publishing
Reading the relevant chapter from the relevant book
9
Social Media and Publishing
Reading the relevant chapter from the relevant book
10
Data Security and Copyrights
Reading the relevant chapter from the relevant book
11
Mobile Apps and Publishing
Reading the relevant chapter from the relevant book
12
Artificial Intelligence and Automation in Publishing
Reading the relevant chapter from the relevant book
13
Digital Literacy and the Future of Publishing
Reading the relevant chapter from the relevant book
14
Uygulama çalışmaları
application research
Resources
Castells, Manuel. The Rise of The Network Society. Wiley-Blackwell, 2000.
(Castells)
Castells, Manuel. Communication Power. Oxford University Press, 2013.
Albarran, A. B. (2018). The Media Economy. Routledge.
Küng, L. (2017). Strategic Management in the Media: Theory to Practice. SAGE Publications Ltd.
Picard, R. G. (2014). Digital Media and Innovation: Management and Design Strategies in Communication. SAGE Publications Ltd.
Pavlik, J. V. (2013). Media in the Digital Age. Columbia University Press.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Chadwick, A. (2013). The Hybrid Media System: Politics and Power. Oxford University Press.
Deuze, M. (2012). Media Life. Polity Press.
Doyle, G. (2015). Understanding Media Economics. SAGE Publications Ltd.
Flew, T. (2014). New Media: An Introduction. Oxford University Press.
Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton University Press.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.