Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CONSUMER BEHAVIOR | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Lect. Sema SEZER |
| Assistant(s) | PROF.DR.AYŞEN AKYÜZ |
| Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
| Course Content | This course contains; Introduction to Consumer Behavior Tüketici Davranışına Giriş,Characteristics of Consumer Behavior,Theories of Consumer Behavior Tüketici Davranışı Teorileri,Perception,Memory and Learning,Motivation and interest,Personality and Psychographic Factors,Attitude and Persuasion,Reference Groups and Family,Culture and Sub-culture,Consumer Behavior Research,New Tendencies in Consumer Behavior,purchasing decision process,Group Influence and Social Media. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Discuss the new tendincies and trends of consumer behavior. | 10, 16, 9 | A |
| 1. Explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
| 2. Explain the main factors influencing consumer behavior. | 13, 16, 9 | A |
| 3. Explain consumer buying decision process. | 13, 16, 9 | A |
| 4. Explore consumer research. | 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Consumer Behavior Tüketici Davranışına Giriş | |
| 2 | Characteristics of Consumer Behavior | Reading the section requested by the lecturer from the relevant chapter |
| 3 | Theories of Consumer Behavior Tüketici Davranışı Teorileri | Reading the section requested by the lecturer from the relevant chapter |
| 4 | Perception | Reading the section requested by the lecturer from the relevant chapter |
| 5 | Memory and Learning | Reading the section requested by the lecturer from the relevant chapter |
| 6 | Motivation and interest | Reading the section requested by the lecturer from the relevant chapter |
| 7 | Personality and Psychographic Factors | Reading the section requested by the lecturer from the relevant chapter |
| 8 | Attitude and Persuasion | Reading the section requested by the lecturer from the relevant chapter |
| 9 | Reference Groups and Family | Ders kitabından ilgili bölümün okunması |
| 10 | Culture and Sub-culture | Reading the section requested by the lecturer from the relevant chapter |
| 11 | Consumer Behavior Research | - |
| 12 | New Tendencies in Consumer Behavior | Reading of the related white paper |
| 13 | purchasing decision process | Reading of the related white paper |
| 14 | Group Influence and Social Media | Reading of the related white paper |
| Resources |
| 1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. 3.Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
| Powerpoint presentations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 3 | 42 | |||
| Term Project | 2 | 12 | 24 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 158 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(158/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CONSUMER BEHAVIOR | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Lect. Sema SEZER |
| Assistant(s) | PROF.DR.AYŞEN AKYÜZ |
| Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
| Course Content | This course contains; Introduction to Consumer Behavior Tüketici Davranışına Giriş,Characteristics of Consumer Behavior,Theories of Consumer Behavior Tüketici Davranışı Teorileri,Perception,Memory and Learning,Motivation and interest,Personality and Psychographic Factors,Attitude and Persuasion,Reference Groups and Family,Culture and Sub-culture,Consumer Behavior Research,New Tendencies in Consumer Behavior,purchasing decision process,Group Influence and Social Media. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Discuss the new tendincies and trends of consumer behavior. | 10, 16, 9 | A |
| 1. Explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
| 2. Explain the main factors influencing consumer behavior. | 13, 16, 9 | A |
| 3. Explain consumer buying decision process. | 13, 16, 9 | A |
| 4. Explore consumer research. | 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Consumer Behavior Tüketici Davranışına Giriş | |
| 2 | Characteristics of Consumer Behavior | Reading the section requested by the lecturer from the relevant chapter |
| 3 | Theories of Consumer Behavior Tüketici Davranışı Teorileri | Reading the section requested by the lecturer from the relevant chapter |
| 4 | Perception | Reading the section requested by the lecturer from the relevant chapter |
| 5 | Memory and Learning | Reading the section requested by the lecturer from the relevant chapter |
| 6 | Motivation and interest | Reading the section requested by the lecturer from the relevant chapter |
| 7 | Personality and Psychographic Factors | Reading the section requested by the lecturer from the relevant chapter |
| 8 | Attitude and Persuasion | Reading the section requested by the lecturer from the relevant chapter |
| 9 | Reference Groups and Family | Ders kitabından ilgili bölümün okunması |
| 10 | Culture and Sub-culture | Reading the section requested by the lecturer from the relevant chapter |
| 11 | Consumer Behavior Research | - |
| 12 | New Tendencies in Consumer Behavior | Reading of the related white paper |
| 13 | purchasing decision process | Reading of the related white paper |
| 14 | Group Influence and Social Media | Reading of the related white paper |
| Resources |
| 1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. 3.Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
| Powerpoint presentations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |