Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC OPINION RESEARCH | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | Lect. İhsan AKTAŞ |
| Assistant(s) | |
| Aim | The aim of this course is to give information about public opinion polls through examples, to increase the level of knowledge about the importance of public opinion polls, their historical development, and the methods and techniques used. |
| Course Content | This course contains; Academis search, public opinion search and main aims,Research process and literature search,specifyin research model and imply research thesis,research terms,sampling design and techniques,sampling in qualitative research,Data anaysis in public research,midterm,design of question form and data gathering techniques,measurement of academic knowledge,factor analysis, contenet analysis, credilibity, grouping ,other techniques in public research,preparation research offer,preparation of research report. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| define public opinion | 9 | A, D, E |
| evaluate discussions related to theories | 9 | A, D, E |
| practice public opinion techniques | 9 | A, D, E |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Academis search, public opinion search and main aims | |
| 2 | Research process and literature search | |
| 3 | specifyin research model and imply research thesis | |
| 4 | research terms | |
| 5 | sampling design and techniques | |
| 6 | sampling in qualitative research | |
| 7 | Data anaysis in public research | |
| 8 | midterm | |
| 9 | design of question form and data gathering techniques | |
| 10 | measurement of academic knowledge | |
| 11 | factor analysis, contenet analysis, credilibity, grouping | |
| 12 | other techniques in public research | |
| 13 | preparation research offer | |
| 14 | preparation of research report |
| Resources |
| (1)Celinda C. Lake, Pat Callbek Harper. Kamuoyu Araştırmaları, 2002, Altınküre Yayınları; Ankara (2) Lake, C.C. & Harper, P.C. Kamuoyu Araştırmaları, 2008, Çeviren: Nurettin Güz, Ankara: Eğitim Akademi Yayınları |
| newspapers, and additional articles as need arises. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 2 | 28 | |||
| Term Project | 1 | 10 | 10 | |||
| Presentation of Project / Seminar | 1 | 4 | 4 | |||
| Quiz | 1 | 2 | 2 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 142 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC OPINION RESEARCH | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | Lect. İhsan AKTAŞ |
| Assistant(s) | |
| Aim | The aim of this course is to give information about public opinion polls through examples, to increase the level of knowledge about the importance of public opinion polls, their historical development, and the methods and techniques used. |
| Course Content | This course contains; Academis search, public opinion search and main aims,Research process and literature search,specifyin research model and imply research thesis,research terms,sampling design and techniques,sampling in qualitative research,Data anaysis in public research,midterm,design of question form and data gathering techniques,measurement of academic knowledge,factor analysis, contenet analysis, credilibity, grouping ,other techniques in public research,preparation research offer,preparation of research report. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| define public opinion | 9 | A, D, E |
| evaluate discussions related to theories | 9 | A, D, E |
| practice public opinion techniques | 9 | A, D, E |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Academis search, public opinion search and main aims | |
| 2 | Research process and literature search | |
| 3 | specifyin research model and imply research thesis | |
| 4 | research terms | |
| 5 | sampling design and techniques | |
| 6 | sampling in qualitative research | |
| 7 | Data anaysis in public research | |
| 8 | midterm | |
| 9 | design of question form and data gathering techniques | |
| 10 | measurement of academic knowledge | |
| 11 | factor analysis, contenet analysis, credilibity, grouping | |
| 12 | other techniques in public research | |
| 13 | preparation research offer | |
| 14 | preparation of research report |
| Resources |
| (1)Celinda C. Lake, Pat Callbek Harper. Kamuoyu Araştırmaları, 2002, Altınküre Yayınları; Ankara (2) Lake, C.C. & Harper, P.C. Kamuoyu Araştırmaları, 2008, Çeviren: Nurettin Güz, Ankara: Eğitim Akademi Yayınları |
| newspapers, and additional articles as need arises. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |