Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS COPYWRITING and CONSULTANCY | PİRY1215041 | Spring Semester | 3+0 | 3 | 7 |
| Course Program | Pazartesi 12:00-12:45 Pazartesi 12:45-13:30 Pazartesi 13:30-14:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Merve YAZİCİ |
| Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
| Assistant(s) | |
| Aim | 1-Professional Preparation of Texts Needed by Institutions. 2-Communicating with the Public as Institutions Need |
| Course Content | This course contains; İntroduction and Evaluation,What is Public Relations Writing?,Public Relations Writing and Newsletters,What is Strategic Writing?,Strategic Communication Management in Public Relations,What is Consulting?,Political Consultancy and Communication Consultancy I ,Political Consultancy and Communication Consultancy II,Presidential Directorate of Communications, Public Diplomacy and Consultancy,Public Broadcasting in Turkish Foreign Policy,Student Presentation,Student Presentation,Student Presentation,General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 4-List Information About Public Relations Writing | 10, 9 | A, E |
| 5-Analyze The Student Obtains Information About the Concept of Consultant and Examines Case Studies | 10, 16, 9 | A, E |
| 6-Discuss insight into the relationship between writing and consultancy | 10, 16, 9 | A, E |
| 3-Learns to Write Press Releases | 10, 16, 9 | A, E |
| 2-Understands the Consultant-Journalist Relationship | 10, 16, 9 | A, E |
| 1-Has Experience in Public Relations and Advertising Agencies | 10, 16, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | İntroduction and Evaluation | |
| 0 | What is Public Relations Writing? | |
| 0 | Public Relations Writing and Newsletters | |
| 0 | What is Strategic Writing? | |
| 0 | Strategic Communication Management in Public Relations | |
| 0 | What is Consulting? | |
| 0 | Political Consultancy and Communication Consultancy I | |
| 0 | Political Consultancy and Communication Consultancy II | |
| 0 | Presidential Directorate of Communications, Public Diplomacy and Consultancy | |
| 0 | Public Broadcasting in Turkish Foreign Policy | |
| 0 | Student Presentation | |
| 0 | Student Presentation | |
| 0 | Student Presentation | |
| 0 | General Evaluation |
| Resources |
| Halkla İlişkiler Yazarlığı, Açık Öğretim Fakültesi Yayınları |
| Danışmanlık Nedir Ne Değildir, Dündar Aytar, Rota Yayınları |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | X | |||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | X | |||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | X | |||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | X | |||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | X | |||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | X | |||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | X | |||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 1 | 20 | 20 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 20 | 40 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 48 | 48 | |||
| General Exam | 1 | 56 | 56 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 206 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(206/30) | 7 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS COPYWRITING and CONSULTANCY | PİRY1215041 | Spring Semester | 3+0 | 3 | 7 |
| Course Program | Pazartesi 12:00-12:45 Pazartesi 12:45-13:30 Pazartesi 13:30-14:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Merve YAZİCİ |
| Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
| Assistant(s) | |
| Aim | 1-Professional Preparation of Texts Needed by Institutions. 2-Communicating with the Public as Institutions Need |
| Course Content | This course contains; İntroduction and Evaluation,What is Public Relations Writing?,Public Relations Writing and Newsletters,What is Strategic Writing?,Strategic Communication Management in Public Relations,What is Consulting?,Political Consultancy and Communication Consultancy I ,Political Consultancy and Communication Consultancy II,Presidential Directorate of Communications, Public Diplomacy and Consultancy,Public Broadcasting in Turkish Foreign Policy,Student Presentation,Student Presentation,Student Presentation,General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 4-List Information About Public Relations Writing | 10, 9 | A, E |
| 5-Analyze The Student Obtains Information About the Concept of Consultant and Examines Case Studies | 10, 16, 9 | A, E |
| 6-Discuss insight into the relationship between writing and consultancy | 10, 16, 9 | A, E |
| 3-Learns to Write Press Releases | 10, 16, 9 | A, E |
| 2-Understands the Consultant-Journalist Relationship | 10, 16, 9 | A, E |
| 1-Has Experience in Public Relations and Advertising Agencies | 10, 16, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | İntroduction and Evaluation | |
| 0 | What is Public Relations Writing? | |
| 0 | Public Relations Writing and Newsletters | |
| 0 | What is Strategic Writing? | |
| 0 | Strategic Communication Management in Public Relations | |
| 0 | What is Consulting? | |
| 0 | Political Consultancy and Communication Consultancy I | |
| 0 | Political Consultancy and Communication Consultancy II | |
| 0 | Presidential Directorate of Communications, Public Diplomacy and Consultancy | |
| 0 | Public Broadcasting in Turkish Foreign Policy | |
| 0 | Student Presentation | |
| 0 | Student Presentation | |
| 0 | Student Presentation | |
| 0 | General Evaluation |
| Resources |
| Halkla İlişkiler Yazarlığı, Açık Öğretim Fakültesi Yayınları |
| Danışmanlık Nedir Ne Değildir, Dündar Aytar, Rota Yayınları |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | X | |||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | X | |||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | X | |||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | X | |||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | X | |||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | X | |||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | X | |||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |