Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SOCIAL TRANSFORMATION and CONSUMER BEHAVIORS | PİRY1115025 | Fall Semester | 3+0 | 3 | 7 |
| Course Program | Perşembe 20:30-21:15 Perşembe 21:30-22:15 Perşembe 22:30-23:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assist.Prof. Ahmet Serkan OKAY |
| Assistant(s) | Dr.Öğr.Üyesi A.Serkan Okay |
| Aim | The aim of the course is to discuss the reflection of consumption culture influenced by social movements on consumer behavior and factors affecting their decisions, and to provide students with knowledge about the consumer decision-making process. |
| Course Content | This course contains; Social Movements and Consumption Culture,Consumer Behavior Concept and Characteristics of Consumer Behavior,Buying, having, new trends on consumer behavior,Models of CB,Motivation and Involvement,Attitude and Persuasion,Culture and Sub-culture,Selp, Personality, Life Style,Consumer Behavior Researches,Consumer Behavior Researches,Consumer Behavior Researches,Consumer Behavior Researches,Consumer Behavior Researches,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain basic theories of consumer behavior. | 9 | A |
| Explain the basic concepts of consumer behavior. | 9 | A |
| Distinguish different research techniques. | 13, 19 | F |
| Interpret the new tendincies in consumer behavior. | 9 | A |
| Explain buing process. | 13, 19 | A |
| Teaching Methods: | 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Social Movements and Consumption Culture | |
| 2 | Consumer Behavior Concept and Characteristics of Consumer Behavior | Reading of the related article |
| 3 | Buying, having, new trends on consumer behavior | Reading of the related article |
| 4 | Models of CB | Reading of the related article |
| 5 | Motivation and Involvement | Reading of the related article |
| 6 | Attitude and Persuasion | Reading of the related article |
| 7 | Culture and Sub-culture | Reading of the related article |
| 8 | Selp, Personality, Life Style | Reading of the related article |
| 9 | Consumer Behavior Researches | |
| 10 | Consumer Behavior Researches | |
| 11 | Consumer Behavior Researches | |
| 12 | Consumer Behavior Researches | |
| 13 | Consumer Behavior Researches | |
| 14 | Final Exam |
| Resources |
| Consumer Behavior: Buying, Having and Being Michael Solomon Prentice Hall Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
| Lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 3 | 10 | 30 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 5 | 20 | 100 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 24 | 24 | |||
| General Exam | 1 | 36 | 36 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 218 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(218/30) | 7 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SOCIAL TRANSFORMATION and CONSUMER BEHAVIORS | PİRY1115025 | Fall Semester | 3+0 | 3 | 7 |
| Course Program | Perşembe 20:30-21:15 Perşembe 21:30-22:15 Perşembe 22:30-23:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assist.Prof. Ahmet Serkan OKAY |
| Assistant(s) | Dr.Öğr.Üyesi A.Serkan Okay |
| Aim | The aim of the course is to discuss the reflection of consumption culture influenced by social movements on consumer behavior and factors affecting their decisions, and to provide students with knowledge about the consumer decision-making process. |
| Course Content | This course contains; Social Movements and Consumption Culture,Consumer Behavior Concept and Characteristics of Consumer Behavior,Buying, having, new trends on consumer behavior,Models of CB,Motivation and Involvement,Attitude and Persuasion,Culture and Sub-culture,Selp, Personality, Life Style,Consumer Behavior Researches,Consumer Behavior Researches,Consumer Behavior Researches,Consumer Behavior Researches,Consumer Behavior Researches,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain basic theories of consumer behavior. | 9 | A |
| Explain the basic concepts of consumer behavior. | 9 | A |
| Distinguish different research techniques. | 13, 19 | F |
| Interpret the new tendincies in consumer behavior. | 9 | A |
| Explain buing process. | 13, 19 | A |
| Teaching Methods: | 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Social Movements and Consumption Culture | |
| 2 | Consumer Behavior Concept and Characteristics of Consumer Behavior | Reading of the related article |
| 3 | Buying, having, new trends on consumer behavior | Reading of the related article |
| 4 | Models of CB | Reading of the related article |
| 5 | Motivation and Involvement | Reading of the related article |
| 6 | Attitude and Persuasion | Reading of the related article |
| 7 | Culture and Sub-culture | Reading of the related article |
| 8 | Selp, Personality, Life Style | Reading of the related article |
| 9 | Consumer Behavior Researches | |
| 10 | Consumer Behavior Researches | |
| 11 | Consumer Behavior Researches | |
| 12 | Consumer Behavior Researches | |
| 13 | Consumer Behavior Researches | |
| 14 | Final Exam |
| Resources |
| Consumer Behavior: Buying, Having and Being Michael Solomon Prentice Hall Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
| Lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |